This coming May, Modacity will be travelling to Arlington, Virginia, to work on an exciting new project in collaboration with BikeArlington and the Transportation Division at the Arlington County Department of Environmental Services. This promotional campaign will consist of six short documentary films (2-3 minutes in length) featuring everyday Arlington citizens who use a bicycle as means of commuting and/or recreation. Here’s a glimpse at our previous work:
Using our talented crew, the films will be made to reflect the style of the Cycle Chic Films, with a goal of promoting the concept of “normalized cycling”. Each film will follow an individual cast member (or possibly, a pair of cast members) on an average day. Also during each day of filming, still photography will be taken for the purpose of creating a print campaign to be used for pre-promotion of the films, as well as a continued marketing effort by BikeArlington.
As a result, we are now looking for unique characters (who live, work, and/or play in Arlington) with compelling stories to share. People of all ages, abilities, and backgrounds are most welcome to apply. The process itself requires very little commitment: a 30-45 minute pre-interview in mid-February, then 5-6 hours of the crew following you around on your bicycle throughout one day in mid-May, followed by an hour-long recorded interview for the audio portion of the film.
If you’re interested in becoming one of the faces of this campaign, and/or know of someone who would be an ideal candidate (we would like to openly encourage partners, parents with children, close friends, those with pets, etc. to apply), please send the following information to our attention before a deadline of Monday, January 26th, 2015:
1. Name, age, occupation. Any other relevant biographical information?
2. Can you please provide us with a photograph of you and your bicycle?
3. How does cycling fit into your lifestyle? Daily? Weekly? Monthly?
4. What do you love about riding a bike? What in particular don’t you enjoy?
5. What have you been up to lately? What is special (or not so special) about it?
6. What are your favourite places in Arlington to cycle? Your least favourite?
7. Any other ideas regarding locations/angles/themes we could explore in a film?
Any additional questions? Please send 'em our way! We sincerely thank you for your interest, but only selected candidates will be contacted - after January 26th - regarding next steps in the casting process. Best of luck!
Interested in seeing more of this campaign (including some behind-the-scenes action) as it unfolds? Please follow Modacity on Facebook, Twitter, and Instagram, and follow BikeArlington on Facebook, Twitter, and YouTube.